Communication is strategic by nature. This speech intends to approach the question, not the answer, about ¿Communication for enterprise strategy or communication for human bondign within the organizations?  This lecture partially gathers the results of an starting research named: “Más medios que comunicación en las organizaciones: Evaluación de la relación entre los medios internos de comunicación e información y la comunicación interpersonal al interior de organizaciones medianas del sector servicios en la ciudad de Medellín desde la perspectiva de la Comunicación Corporativa”, approached with an etnografhic focus, of wich general objective  is to identiffy the relation between number and level of coverage of the corporate media (from an strategic perspective) and the real conditions of  interpersonal interaction and communication among the human group  inside the organizational boundaries.

At the conclusions, this papers intends to go far beyond the fact that our administrative strategic methods and communicative actions aim only to profitability and efficiency, to trascend towards deeper issues like cooperation and a continuos search for a more humane professional enviroment.

Communication is strategic by nature. This speech intends to approach the question, not the answer, about ¿Communication for enterprise strategy or communication for human bondign within the organizations?  This lecture partially gathers the results of an starting research named: “Más medios que comunicación en las organizaciones: Evaluación de la relación entre los medios internos de comunicación e información y la comunicación interpersonal al interior de organizaciones medianas del sector servicios en la ciudad de Medellín desde la perspectiva de la Comunicación Corporativa”, approached with an etnografhic focus, of wich general objective  is to identiffy the relation between number and level of coverage of the corporate media (from an strategic perspective) and the real conditions of  interpersonal interaction and communication among the human group  inside the organizational boundaries.